FIFA recently made a groundbreaking announcement concerning shirts for the 2026 World Cup. Gianni Infantino, the organization's president, said at the WTO Ministerial Conference in Abu Dhabi that FIFA wants to see shirts made entirely in West Africa for its future events.
This decision could have a considerable impact on the emerging textile industry in West Africa, particularly in C4+1 countries such as Benin, Mali, Burkina Faso, Chad and Côte d'Ivoire. Working in collaboration with strategic partners such as ARISE IIP, Afreximbank and other international organizations, FIFA aims to strengthen the cotton and textile industry in the region.
This initiative would not only support the local economy, but also open up new opportunities for sportswear manufacturers in West Africa. With the global sportswear market estimated at $200 billion and growing steadily, FIFA's decision paves the way for new players in the market.
Gianni Infantino pointed out that FIFA brings together 211 national federations around the world, and that many countries struggle to find partners for the manufacture of their sports equipment. By choosing to source "Made In West Africa" jerseys, FIFA is demonstrating its commitment to the economic and industrial development of the region.
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